MasterCard NYC Pride Parade | John Ozbay

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As the leading and most accepted credit card processor, MasterCard wanted to show acceptance matters in NYC Pride Parade 2016. The ask for MasterCard NYC Pride Parade was to build a high-tech restroom door that unlocks if one’s a human regardless of one’s gender / disability.

 

MasterCard NYC Pride Parade - John Ozbay

 

Background

 

Much like the project I made for the Oscars for MasterCard, I had very limited time to make this happen. 6 days to be specific. My initial thought was to use a fingerprint sensor, but the sensor wouldn’t ship in time. So I ended up using a pulse sensor instead.

 

MasterCard NYC Pride Parade - John Ozbay

 

Technology

 

First of all, the box detects pulses using a pulse sensor, and then it visualizes them using a 64×64 LED grid inside the heart. When the user first puts their finger / palm onto the sensor, the heart shows a biometric scanning animation. During this animation the box creates a baseline. Once the baseline is created, the heart starts pulsing the user’s heartbeat for 3 beats. The box then sends the unlock command to a server over WiFi. Finally, the server relays this command over bluetooth to the door lock. The box runs on a 2o,000mAh battery to avoid cables, and the door has an August Bluetooth lock installed onto it.

 

MasterCard NYC Pride Parade - John Ozbay

 

The box is, by design wheelchair accessible, and it is positioned to be comfortable for reach by all heights. The installation received a very positive response from the visitors and press. Photos and press coverage below.

 

MasterCard NYC Pride Parade - John Ozbay

 

MasterCard NYC Pride Parade - John Ozbay

 

MasterCard NYC Pride Parade - John Ozbay


MasterCard NYC Pride Parade in Press

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